About the campaign

Every year, there are 2 million bone breaks that are no accident

Don’t let this disease shatter more lives.

Osteoporosis is responsible for two million broken bones in the U.S. every year. Most people who break a bone think a fall is to blame, but if you’re age 50 or older and break a bone, osteoporosis is most likely why your bone was weak enough to break.

Osteoporosis isn’t a normal part of aging. It’s a disease that can start with one broken bone and progress to a series of them, if left untreated.

If you break a bone after age 50, ask your doctor for a bone density test to determine your bone health and whether you need medication, which can help reduce your risk for future fractures. The results of your bone density test could be the difference between a healthy and active future and a painful and debilitating one.

Osteoporosis Facts

More than 40 million people either live with or are at risk for developing osteoporosis. Yet most people never think about this disease. Help us spread the word. Share our video with your friends and family, and keep the following facts in mind:

  • Ten million Americans over age 50 have osteoporosis and another 44 million are at-risk for the disease. This means more than half of the adult population over age 50 is at-risk of breaking a bone and should be concerned about their bone health. Consider the facts and helps spread the word on the importance of osteoporosis testing and treatment.
  • Ten million Americans over the age of 50 have osteoporosis and two million of them will suffer a broken bone this year.
  • One-half of women and up to one-quarter of men over age 50 will break a bone in their lifetime due to osteoporosis.
  • One in five older Americans who suffer from a hip fracture will die within the next year and 40% or more will lose their independence, requiring long-term extended care.
  • Up to half of all osteoporosis-related fractures can be prevented with approved osteoporosis medications.